Jumping on Laffy Taffy, popping Skittles balloons, and using Fruit Loops as a safety raft may sound like new scenes in the next Willy Wonka film. But, it’s not. It’s actually called Advergaming.
Advergaming is big, especially where kids are concerned. Using items that are colorful, pretty, and fun companies can appeal to kids through games online. It’s not just a game but it’s not solely an advertisement either. Companies have teamed up with gaming sites in order to produce these games that promote both the gaming industry’s goals as well as the food, music, athletic, etc. company’s goals.
By making these games appeal to young children, advertisers are not only reaching the children of today but the consumers of tomorrow. For example, most of these children can’t drive yet but Toyota sells a car in Whyville and thus builds loyalty even to the youngest of customers.