The Kindle. I don’t personally have one, but apparently they are amazing–so amazing I’m almost thinking about getting one. The Amazon Kindle is a hardware and a software platform that is used for reading books. The books are downloaded via the Internet and then can be read electronically on the Kindle.
The cost for the books range from $14-1.99 and are downloaded in seconds, the best part at least for marketing is that these Kindles (the updated version from Feb. 2009) can also access the Internet–thus yet another way to market. But marketers are not the only ones capitalizing on the Kindle. Stephen King saw the Kindle as a great way to get his name out there yet again by writing a novella called UR that is available only to Kindle users. Would it be possible that other authors will find the Kindle as a way to market themselves? I think it’s completely possible.