Marketing Campaign Freak Out.

Marketing a product is a normal thing, everyone does it and its obviously an expected practice. This rings true for products, companies, websites and even films.

Last year, prior to the Indie Film Festival a filmmaking company aimed to promote their film “A Beautiful Day” by using YouTube. Their placement of a viral video on YouTube was a great marketing tactic and gained popularity for the movie. However, not everyone was a fan of this viral film tactic….especially if you were in Oklahoma. Instead of generating buzz and building upon that with this film, they instead scared the people of Muskogee, Oklahoma with their tactics. The Tulsa World reported,

A trailer for the film was posted on the video-sharing site YouTube under the headline, “Warning, Muskogee, OK.” The video featured a synthesized voice saying, “People of Muskogee. Open your eyes. April 25th is a day you’ll come to remember.” Along with images of dark forests, it included the message “the end is coming.”

Without context, the video came across as a possible terrorist threat, said Muskogee police spokesman Brad Holt.

Muskogee school officials alerted police to the video after word spread among students. April 25 is prom night for some of the schools, which only heightened concern, Holt added.

Muskogee police contacted the FBI and began investigating with federal agents before determining it was not a threat but a film trailer.

“Meant as a publicity stunt and just went bad,” Holt said. “They didn’t mention anything about a movie. It sounded like a threat.”

While I don’t think that marketing in general is unethical, nor do I think that many marketing tactics are unethical…I’m slightly torn on this. I can completely understand how the people of Muskogee must have felt. Living in Oklahoma, I remember this was in fact a big deal. Yes, the filmmakers only aimed to create a buzz…and in essence they did, just not the kind they wanted.

Marketing is important as is doing what it takes to get your name or product out there, but where is the line drawn? This tactic seems tacky and I can completely understand how this was taken as a threat….what do you think, did this filmmaking company cross any lines?

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Who needs a book?

The Kindle. I don’t personally have one, but apparently they are amazing–so amazing I’m almost thinking about getting one.  The Amazon Kindle is a hardware and a software platform that is used for reading books. The books are downloaded via the Internet and then can be read electronically on the Kindle.kindle

The cost for the books range from $14-1.99 and are downloaded in seconds, the best part at least for marketing is that these Kindles (the updated version from Feb. 2009) can also access the Internet–thus yet another way to market. But marketers are not the only ones capitalizing on the Kindle. Stephen King saw the Kindle as a great way to get his name out there yet again by writing a novella called UR that is available only to Kindle users. Would it be possible that other authors will find the Kindle as a way to market themselves? I think it’s completely possible.

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Chips Ahoy Mate!

image2809552gJumping on Laffy Taffy, popping Skittles balloons, and using Fruit Loops as a safety raft may sound like new scenes in the next Willy Wonka film. But, it’s not. It’s actually called Advergaming. 

Advergaming is big, especially where kids are concerned. Using items that are colorful, pretty, and fun companies can appeal to kids through games online. It’s not just a game but it’s not solely an advertisement either. Companies have teamed up with gaming sites in order to produce these games that promote both the gaming industry’s goals as well as the food, music, athletic, etc. company’s goals. 

By making these games appeal to young children, advertisers are not only reaching the children of today but the consumers of tomorrow. For example, most of these children can’t drive yet but Toyota sells a car in Whyville and thus builds loyalty even to the youngest of customers.

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Falling on Deaf Ears

So streaming media is a popular thing these days. It’s easy to do for the most part, fun, convenient, entertaining, not terribly expensive, and can be pretty informative. And the best part, you don’t have to be ABC or CBS to do it. Basically anyone can have their own little streaming piece of media. The largest example of these…YouTube. 

Honestly, I love streaming media. I’m a Grey’s Anatomy junkie and sometimes my husband purposely accidentally deletes it, so I can’t get my fix. The solution….get online! I can get Grey’s pumping through my computer like Morphine in an IV. Ahh and I’m in heaven finally able to get my fix. 

But, what about those who can’t hear. What about those who for whatever reason are deaf or partially deaf? I want them to have their fix of Grey’s too! Televisions have closed captioning, why wouldn’t the Internet? It’s been mandated down that all companies except for new ones, those who generate less than $3 million in revenue and the Internet must have closed captioning. Why though is the Internet any different? The Internet is slowly becoming it’s own little television, so shouldn’t closed captioning come with that? 

And, wouldn’t companies want to include closed captioning on their streaming media? Think of all the people they could reach that they don’t reach now. Think of the ability to advertise to the deaf via streaming media. It makes sense to attract these customers as well, and in the future I hope companies will feel he need to make more of an effort to do so. And, apparently so does Streaming Media Magazine. Take a look. 

Today, captioning is mandatory for all broadcast media with a few exceptions, such as new companies, companies with less than $3 million in revenue, and internet channels. There are certain character and font limitations, such as no more than 32 characters per line, equidistant lettering in which an “I” must be as wide as a “W,” and a number of other rules to ensure that the captioning produced is compatible with all chips and players. The cost of captioning is somewhat heavy on the budget, as companies are often charged about $600 per hour depending on the vendor and the care devoted to breakdown and aesthetics. Then, the network or content manager either accepts responsibility for the encoding or outsources the task.

But in the near future, the cost of captioning, which has been a valuable investment in a needy segment of our society, could become an investment to attract both the viewing public and new sources of global revenue for many of the world’s media-content distributors, from cable to the web.

 

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And by RSS you mean…

Really Simple Syndication. 

Although, it may not seem so simple. At least at first. In fact, unless a user has a decent understanding of what an RSS feed is they are likely to be very confused by this cute little button that makes no sense what so ever.

rss-syndicate1

RSS feeds are a great way to make the ordinary site more visible and visited. It also assists in organizing content and sending said content to subscirbers with little to no effort. Subscribers are able to choose which sites they want to recieve a feed for, and thus everyone is happy. 

But, it’s more than making people happy. RSS feeds have yet to breakout into the marketing world, but it’s coming. With more and more information pointing towards the fact that RSS’ enhance a site’s existance on the web, marketers are surely to jump on this “little known” phenomenon. And when they do, get ready…it will truly be really simple syndication.

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It’s all about the text

Almost every single teenager throughout the country has a cell phone or knows someone who has a cell phone. Cell phones have long been used to call others, check in on friends and family, get information and even make reservations. But now, there is a new reason for teenagers to have cell phones: texting. Texting serves as a teenagers window to the world, and now marketers are beginning to take advantage of that. Teens are often the early adopters and more often than not, are able to influence adults. With this in mind, companies are taking advantage of the teen audience and marketing to them via their cell phones. 

Teens do not want to have to make a phone call in order to get the coolest and trendiest information, instead they want the information to come to them. Through mobile marketing or texting, the information can do exactly that. In an effort to encourage teen shopping, IconNicholson  has developed an interactive cell phone based dressing room mirror. This technology allows teens to comment on their friend’s clothing picks as well as pick out other items that may work better. In addition to this, f.y.e. “passed out” coupons to customers via their cell phones and saw a return rate of 40%. And, just take a look for yourself at the results of a recent poll. 

 TEENS AND CELLPHONES
The percentage of teens with a cellphone  
Age 13 42%
Age 17 75%
Teens are more likely to use cellphones for text messaging and other non-voice applications  
Percent of teens who use cellphones for voice only 17%
Percent of adults who use cellphones for voice only 35%
Source: JupiterResearch

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A new way to market–Tattoos

Since we blog on WordPress, I found it extremely important to share this with you. 

According to (my new favorite site) Mashable.com, a guy named Ed Morita decided to tattoo a WordPress logo on his forearm. The tattoo features wires, circuits, and more along with the the “W” for WordPress. Some of the pictures are below, and of course updates were posted on Twitter the entire time the event was going on. 

wordpress_tattoo

 

The rest of the article can be found at www.mashable.com, which was mentioned in a previous post. I’m telling you, this site has good stuff!

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